Bringing you the latest news, events and digital inspiration from the Solnet team

We know our customers, so why create customer-centric journey maps?

Business | 9 Jul 2018

We know our customers, so why create customer-centric journey maps?

The sooner we gain insight into why things happen a particular way, the sooner we can start to enhance and simplify or add new features to the customer journey.

Getting found online: how do customers search for your offerings?

Business | 17 May 2018

Getting found online: how do customers search for your offerings?

If the pathway to finding information isn’t clear or it takes too long, your customer may give up or head over to a competitor's site.