Lotto NZ’s text service is a SMS based messaging service which integrates within Lotto NZ’s existing systems, augmenting other communications channels used by the business to drive engagement with customers.
With the text service, players can opt-in to receive a message reminder letting them know what the Powerball jackpot is. If they’d like to buy a ticket, they can simply reply ‘YES’ and their favourite ticket will be purchased for them and added to their MyLotto account.
Lotto NZ’s text service is part of the business’ focus on making playing Lotto more convenient for customers and is the latest in a series of digital innovations for Lotto players in recent years including the popular Lotto NZ App. The text service has received positive uptake from customers, with around 2,000 tickets purchased through the service every week.
A 100-day project using agile methodologies from ideation to market
Working with Lotto NZ’s development team, Solnet helped create a product that met the organisation’s need and launched it to market within 100 days. The team focused on an agile development program to get the product to market quickly and cost effectively for Lotto NZ. Once released, real-world usage statistics and feedback have been used to continue to refine the product, with development being informed by customer data and feedback.
Relevant notifications to add convenience for players
Lotto NZ’s text service adds an additional dimension to the unique products and services offered to New Zealand Lotto players, allowing people to subscribe to text alerts for when jackpots reach a certain level. This allows Kiwis who may not be playing Lotto regularly to purchase a ticket quickly and easily, when and where it suits them.
We want our players to be able to play their favourite games where and when it suits them best – it’s all about convenience
Driving greater customer engagement
Lotto NZ has several channels through which customers purchase their products. From the traditional Lotto store, through to MyLotto.co.nz and the Lotto NZ App. Lotto NZ’s text service adds a new dimension to these channels by harnessing technology New Zealanders know and use to help make playing Lotto even more convenient.
Players can already buy tickets online at MyLotto, check tickets through the Lotto NZ ticket-checker App and now we’ve added another way for Kiwis to use their phone to buy a ticket – with a quick text.
Responsible gaming and identity management
Lotto NZ’s text service is part of the MyLotto product suite, with users managing their accounts through MyLotto.co.nz. At all times, Lotto NZ is committed to encouraging responsible play with all online services featuring a range of controls to help users play responsibly. This includes mandatory weekly and monthly spending limits, along with the ability to set personal spending limits and exclude themselves from games.
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Ministry of Business, Innovation and Employment — Government Services
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