Helping MTA upgrade their digital channels
Approaching their centenary, the Motor Trade Association (MTA) were looking to refresh their web presence, they wanted to create digital channels and user-journeys that both their members and the general public would find valuable and engaging when accessing MTA.org.nz.
For this project, Solnet partnered with VML, a leading digital marketing and ad agency. Our brief was to redevelop MTA.org.nz into a modern and mobile responsive website. Built around a central search function. The new website makes it easy for people to the MTA services they need, incorporates an e-commerce solution to buy and manage gift cards, and access to MTA’s Toolbox (an online member services and training system).
You can read more about the project here
Nathan Soich is responsible for the Solnet brand, marketing strategy, communications and marketing automation technology. Prior to Solnet, Nathan headed the marketing communications team for a well-recognised high growth agri-tech exporter, managing strategy and marketing activities across multiple global markets.