Search Results
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Solnet.co.nz
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<li>Title: <pre style="font-family: Courier new, serif">Digital transformation and technology consultants NZ </pre>
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<li>LastEdited: <pre style="font-family: Courier new, serif">2019-07-15 12:28:11</pre>
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<li>Created: <pre style="font-family: Courier new, serif">2015-12-14 16:04:32</pre>
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Contact us
<h3>Database record: Section</h3>
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<li>Title: <pre style="font-family: Courier new, serif">Contact Solnet in Auckland and Wellington</pre>
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<li>MenuTitle: <pre style="font-family: Courier new, serif">Contact us</pre>
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<li>URLSegment: <pre style="font-family: Courier new, serif">contact-us</pre>
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<li>LastEdited: <pre style="font-family: Courier new, serif">2019-12-06 10:42:27</pre>
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Success Stories
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<li>Title: <pre style="font-family: Courier new, serif">Client success stories</pre>
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<li>LastEdited: <pre style="font-family: Courier new, serif">2017-10-31 13:54:58</pre>
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Services
<h3>Database record: Section</h3>
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<li>Title: <pre style="font-family: Courier new, serif">Business transformation through innovative technology</pre>
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<li>LastEdited: <pre style="font-family: Courier new, serif">2019-12-06 10:36:20</pre>
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<li>Created: <pre style="font-family: Courier new, serif">2015-12-15 09:43:47</pre>
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Blog
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<li>Content: <pre style="font-family: Courier new, serif"><p>&nbsp;</p><h1 class="overline" style="text-align: left;">Bringing you the latest news, events and digital inspiration from the Solnet team</h1></pre>
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<li>LastEdited: <pre style="font-family: Courier new, serif">2020-04-24 16:13:43</pre>
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<li>Created: <pre style="font-family: Courier new, serif">2015-12-15 10:14:25</pre>
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Is design just a commodity in today's digital world?
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<li>Title: <pre style="font-family: Courier new, serif">Is design just a commodity in today's digital world?</pre>
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<li>URLSegment: <pre style="font-family: Courier new, serif">is-design-just-a-commodity-in-todays-digital-world</pre>
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<li>Content: <pre style="font-family: Courier new, serif"><p class="text-intro">Facebook's website is not a brilliant or beautiful design. Ditto with Google, Twitter, LinkedIn, YouTube, Amazon or any other leading digital business today.</p><p><span><span>Controversial headline aside, it's becoming increasingly apparent that in the world of digital customer experience, traditional design has become commoditised.</span></span></p><p> </p><hr><p> </p><p>In days gone by, in the print world, design needed to capture the attention quickly, draw the readers interest, and communicate a proposition virtually instantly.</p><p>To some extent the same still applies in digital - display advertising is a good example of this. But what's changed is that, like hardware devices, digital design has commoditised to the extent that as users, we now find it quicker and easier to interact with generic design experiences than unique ones.</p><p>To a large extent this is a natural symptom of the design process in a competitive market. Nearly every car has four wheels. The three wheeled cars weren't so good on the corners. Competitor A looks at the latest design iteration of competitor B, steals the best bits, and launches their latest iteration.</p><p>This is particularly evident in the world of mobile devices.</p><p>Hardware keyboards are virtually non existent, competitors device form factors are virtually indistinguishable, and even design leaders like Apple are forced to submit to the process and launch products that they previously dismissed, and standardise products that they had previously redesigned in "the Apple way". Anyone old enough to remember Apple's round mouse, or round headphones will know what I'm talking about.</p><p>In the digital world, what's important is not design per-se, but experience.</p><p>Facebook's website is not a brilliant or beautiful design. Ditto with Google, Twitter, LinkedIn, YouTube, Amazon or any other leading digital business today.</p><p>But what these businesses do very well is understand the value of their service to you, as a consumer, in the context of your digital eco-system, and work relentlessly to deliver the best possible experience in that niche.</p><p>Designers today have access to digital resources that make it incredibly easy to create beautiful and effective designs. Many of the Wordpress templates, and design assets available on Tumblr and Pinterest are actually really beautiful designs created by professional designers. Drop in your own content and you're away.</p><p>Is this a bad thing?</p><p>Yes and no. Personally, I love design and appreciate the beauty of well proportioned typography, effective use of colour, compelling copy, and striking layout. Seeing the same templated parallax website can get dull.</p><p>But probably what's more important to me is the utility of being able to see when my next bus departs at my preferred stop, see pics of my friends holidays, order my coffee at the airport with my airline checkin App, and using Apps like Bands in Town that scan my music collection and recommend events coming up near me.</p><p>While the race to differentiate businesses by customer experience has created some design uniformities, there's still plenty of potential to differentiate your customers digital experience.</p><p> </p><hr><p> </p><p>Successful businesses today understand the role their proposition plays in their customers digital lifestyle, and design intuitive, engaging and personalised experiences around exactly that.</p><p> </p></pre>
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<li>LastEdited: <pre style="font-family: Courier new, serif">2017-05-25 09:06:06</pre>
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<li>Summary: <pre style="font-family: Courier new, serif"><div class="page" title="Page 15">
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<p><span>In days gone by, in the print world, design needed to capture the attention quickly, draw the readers interest, and communicate a proposition virtually instantly.</span></p>
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How culture drives digital transformation
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<li>Title: <pre style="font-family: Courier new, serif">How culture drives digital transformation</pre>
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<li>URLSegment: <pre style="font-family: Courier new, serif">legacy-platform-integration-lessons</pre>
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<li>Content: <pre style="font-family: Courier new, serif"><p class="text-intro">One of the reasons that large organisations struggle to move quickly is that their culture has been developed over many years to thrive in a certain competitive environment, and suddenly they are thrown into something completely different.</p><p>The rise of digital technology has created a number of challenges for today's corporate.</p><p>The combination of market fragmentation, the rapid rise of consumer choice and expectations, digital start-ups delivering niche propositions, changing media patterns, and global players entering local markets has created the perfect storm.</p><p> </p><hr><p> </p><p>Understandably, this has led many large businesses to see Digital Transformation as an important strategic focus.</p><p>Digital transformation is the process of an organisation adopting some or all of the core components of digital technology (cloud, mobile, social, data) to achieve their strategic objectives.</p><p>Generally this means re-evaluating business models, value chains, customer propositions, operations, and channel and go to market strategies.</p><p>It's really hard for large organisations to do this effectively at the pace required to remain competitive.</p><p>One of the reasons that large organisations struggle to move quickly is that their culture has been developed over many years to thrive in a certain competitive environment, and suddenly they are thrown into something completely different.</p><p>Developing a "digital culture" is often seen as being an important success factor to enable digital transformation.</p><p>After all, every business is only as strong as its people, and without a digital culture it's difficult to see how a business can continue to remain relevant.</p><p>But what is a digital culture?</p><p>Fussball tables, slides next to the stairs, and free fruit are not a digital culture.</p><p>A digital culture means looking across the organisation as a whole and asking the question "to what extent are our people empowered and encouraged to contribute and collaborate using digital thinking and technologies?"</p><p>You may be surprised at the number of organisations that are trying to reinvent their customer facing propositions, but failing to make any real internal cultural changes, or even to understand what good looks like in this area.</p><p>Digital creates the opportunity to do things differently, and a digital culture works with, and accelerates the opportunity.</p><p>For example, a digital culture trusts workers to do their jobs well irrespective of location. A digital culture encourages experimentation and iteration, and accepts failure as a component of success.</p><p>But most importantly, a well-implemented digital culture encourages freedom of expression, transparency, collaboration, and flattens the organisational structure.</p><p>In traditional business cultures, ideas are really assets to be "owned". In a digital culture, ideas are collective. Digital lets the people who want to engage on an initiative self-select, and contribute to the subject areas where they're passionate.</p><p>Digital can break down silos and open direct lines of communications across the business. For example a finance manager can contribute to app design, sales staff can contribute to product development, developers can communicate freely with call centre.</p><p>Digital collaboration platforms like Slack, Yammer, and Chatter are designed to help bring teams together to work more collaboratively and share ideas. But they don't work unless people use them. And that comes down to leadership. If my manager uses it, I will.</p><p> </p><hr><p> </p><p>There's no one size fits all approach to developing a digital culture. It all sounds quite utopian, especially in the context of hard targets like market penetration, sales revenue, customer acquisition, and conversion improvement.</p><p>But by developing a digital culture, large organisations can unlock the potential within their people, attract and retain digital talent, and start to compete in today's challenging market conditions.</p><p> </p></pre>
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<li>LastEdited: <pre style="font-family: Courier new, serif">2017-05-25 09:05:43</pre>
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<li>Created: <pre style="font-family: Courier new, serif">2016-01-06 15:50:25</pre>
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<li>Summary: <pre style="font-family: Courier new, serif"><div class="page" title="Page 15">
<div class="section">
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<div class="column">
<p>The combination of market fragmentation, the rapid rise of consumer choice and expectations, digital start-ups delivering niche propositions, changing media patterns, and global players entering local markets has created the perfect storm. </p>
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SilverStripe CMS
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<li>LastEdited: <pre style="font-family: Courier new, serif">2020-01-16 16:33:44</pre>
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<li>Created: <pre style="font-family: Courier new, serif">2017-03-30 12:16:39</pre>
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Careers
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