Our approach

When developing a new digital project we create a solid Information Architecture (IA) to lay the foundations. The IA allows you to manage content and assets along with SEO expectations easily. It also gives defintion to the services you are offering.

We work collaboratively with your customers and internal stakeholders to help structure, refine, optimise and manage the content that sits within the IA. Because every project has different needs we use a variety of techniques including user interviews, card sorting, direct observation, focus groups, rapid prototyping and A/B testing to achieve the best results.

Business benefits

Good information architecture (IA) is an essential component of the overall user experience (UX). In both websites and mobile apps, providing an intuitive information architecture improves overall customer satisfaction and lets your users self-serve, transact and interact more effectively. 

Helping your customer navigate your content quickly and simply helps improve overall customer satisfaction. 

Our Information Architecture expertise

Design thinking workshops and processes
This highly collaborative methodology allows us to quickly structure an open ended Information Architecture that meets your business' needs.

Web based IA tools
These tools allow us to mockup IA models quickly so we can get feedback and demonstrate the navigational experience.

Experience analytic tools
An Information Architecture needs to be flexible and you need to respond to customer expectations. Our analytics tools allow you to see where customers are visiting and make decisions accordingly.