Digital Transformation Director
Phil Coop is our Digital Transformation Director responsible for helping our clients accelerate their digital capabilities right across the business. Phil brings 15 years' experience leading digital transformation programmes for global B2B/B2C businesses across mobile network, retail, facilities services, advertising and publishing verticals.
As a regular speaker and blogger, Phil enjoys helping clients extend their digital ecosystems, improve their customer experience, leverage data and insights, deliver innovative products and services and improve business agility. Prior to joining Solnet, Phil held executive roles responsible for digital strategy, innovation, product development, marketing, communications, customer experience and digital transformation.
Outside of work Phil enjoys fitness and outdoor activities and spending time with his two young daughters.
Phil Coop | 08 Feb 2017
The Role of Digital Product Development in Digital Transformation
In the last of our Four Ps of Digital Transformation series, we take a look at the most critical aspect for customer experience - product.
Phil Coop | 12 Dec 2016
Utilising the right platforms to support your digital transformation
Cloud services and cloud infrastructure are closely aligned with Digital Transformation. Continuing our series on the four Ps of Digital Transformation, we now discuss the importance of Platform.
Phil Coop | 13 Oct 2016
Reviewing and optimising processes to support your digital transformation
In our first article we introduced The Four Ps of Digital Transformation, - people, process, platform and product.
Phil Coop | 21 Sep 2016
Developing people and culture to support your digital transformation
In a previous article, we introduced the concept of The Four Ps of Digital Transformation - people, process, platform and product - In this article we take a deep dive...
Phil Coop | 17 Feb 2016
Digital Transformation Summit, 7 March 2016, SKYCITY, Auckland
Phil Coop, Solnet's Digital Transformation Director is presenting and recommends the event for business leaders looking to accelerate their digital transformation programmes.
Phil Coop | 06 Feb 2016
Is design just a commodity in today's digital world?
In days gone by, in the print world, design needed to capture the attention quickly, draw the readers interest, and communicate a proposition virtually instantly.
Phil Coop | 06 Jan 2016
How culture drives digital transformation
The combination of market fragmentation, the rapid rise of consumer choice and expectations, digital start-ups delivering niche propositions, changing media patterns, and global players entering local markets has created the perfect storm.