Phil Coop

Phil Coop

Auckland

Digital Transformation Director

Phil Coop

Digital Transformation Director

Phil Coop is our Digital Transformation Director responsible for helping our clients accelerate their digital capabilities right across the business. Phil brings 15 years' experience leading digital transformation programmes for global B2B/B2C businesses across mobile network, retail, facilities services, advertising and publishing verticals.

As a regular speaker and blogger, Phil enjoys helping clients extend their digital ecosystems, improve their customer experience, leverage data and insights, deliver innovative products and services and improve business agility. Prior to joining Solnet, Phil held executive roles responsible for digital strategy, innovation, product development, marketing, communications, customer experience and digital transformation. 

Outside of work Phil enjoys fitness and outdoor activities and spending time with his two young daughters.


Articles

Introducing Rob Brough, Digital Experience Consultant

Phil Coop | 02 May 2017

Introducing Rob Brough, Digital Experience Consultant

Rob Brough has recently joined Solnet as Digital Experience Consultant so we thought we’d ask him a few questions to get to know what makes him tick.

Top-5 Takeaways from the 2017 IDC Government Insights Conference

Phil Coop | 05 Apr 2017

Top-5 Takeaways from the 2017 IDC Government Insights Conference

Recently, Solnet (in partnership with IDC and others) gathered together 30 CIOs from across government for a one day conference in Wellington - 2017 Government Insights. Here are our five key takeaways and lessons.

The Role of Digital Product Development in Digital Transformation

Phil Coop | 08 Feb 2017

The Role of Digital Product Development in Digital Transformation

In the last of our Four Ps of Digital Transformation series, we take a look at the most critical aspect for customer experience - product.

Utilising the right platforms to support your digital transformation

Phil Coop | 12 Dec 2016

Utilising the right platforms to support your digital transformation

Cloud services and cloud infrastructure are closely aligned with Digital Transformation. Continuing our series on the four Ps of Digital Transformation, we now discuss the importance of Platform.

Reviewing and optimising processes to support your digital transformation

Phil Coop | 13 Oct 2016

Reviewing and optimising processes to support your digital transformation

In our first article we introduced The Four Ps of Digital Transformation, - people, process, platform and product.

Developing people and culture to support your digital transformation

Phil Coop | 21 Sep 2016

Developing people and culture to support your digital transformation

In a previous article, we introduced the concept of The Four Ps of Digital Transformation - people, process, platform and product - In this article we take a deep dive...

The Four Ps of Digital Transformation

Phil Coop | 01 Sep 2016

The Four Ps of Digital Transformation

Digital transformation is the key to achieving business agility. The Four Ps of Digital Transformation present a simple and effective approach to delivering digital change.

Digital Transformation events for CXOs in Auckland and Wellington

Phil Coop | 31 Mar 2016

Digital Transformation events for CXOs in Auckland and Wellington

How can Digital Transformation help your organisation move at the pace required to stay competitive?

Digital Transformation Summit, 7 March 2016, SKYCITY, Auckland

Phil Coop | 17 Feb 2016

Digital Transformation Summit, 7 March 2016, SKYCITY, Auckland

Phil Coop, Solnet's Digital Transformation Director is presenting and recommends the event for business leaders looking to accelerate their digital transformation programmes.

Is design just a commodity in today's digital world?

Phil Coop | 06 Feb 2016

Is design just a commodity in today's digital world?

In days gone by, in the print world, design needed to capture the attention quickly, draw the readers interest, and communicate a proposition virtually instantly.

How culture drives digital transformation

Phil Coop | 06 Jan 2016

How culture drives digital transformation

The combination of market fragmentation, the rapid rise of consumer choice and expectations, digital start-ups delivering niche propositions, changing media patterns, and global players entering local markets has created the perfect storm.