Digital Transformation Director
Phil brings 15 years' experience leading digital transformation programmes for global businesses across mobile telco, premium drinks, fashion retail, facilities services, automotive, advertising and publishing verticals.
Phil enjoys helping clients understand the potential of digital to deliver innovative products and services, achieve financial goals, improve customer satisfaction, and shift business agility and culture.
Prior to joining Solnet, Phil held executive roles responsible for marketing, digital strategy, innovation, product development, communications, customer experience and digital transformation.
Outside of work Phil enjoys outdoor activities and spending time with his two young daughters.
Phil Coop | 25 May 2017
How to build a convincing case for digital investment
Business cases can often take weeks or even months to research and create. Any delays to approval could provide your competitors with an advantage. While many organisations appreciate the opportunities and risks that digital presents, one of the major stumbling blocks is the often long-winded and arduous process of getting investment approval at a level that will really shape the future business.
Phil Coop | 02 May 2017
Introducing Rob Brough, Digital Experience Consultant
Rob Brough has recently joined Solnet as Digital Experience Consultant so we thought we’d ask him a few questions to get to know what makes him tick.
Phil Coop | 05 Apr 2017
Top-5 Takeaways from the 2017 IDC Government Insights Conference
Recently, Solnet (in partnership with IDC and others) gathered together 30 CIOs from across government for a one day conference in Wellington - 2017 Government Insights. Here are our five key takeaways and lessons.
Phil Coop | 08 Feb 2017
The Role of Digital Product Development in Digital Transformation
In the last of our Four Ps of Digital Transformation series, we take a look at the most critical aspect for customer experience - product.
Phil Coop | 12 Dec 2016
Utilising the right platforms to support your digital transformation
Cloud services and cloud infrastructure are closely aligned with Digital Transformation. Continuing our series on the four Ps of Digital Transformation, we now discuss the importance of Platform.
Phil Coop | 13 Oct 2016
Reviewing and optimising processes to support your digital transformation
In our first article we introduced The Four Ps of Digital Transformation, - people, process, platform and product.
Phil Coop | 21 Sep 2016
Developing people and culture to support your digital transformation
In a previous article, we introduced the concept of The Four Ps of Digital Transformation - people, process, platform and product - In this article we take a deep dive...
Phil Coop and Solnet | 11 Jul 2016
The missed opportunities of great customer experience
The age of the customer will create both challenges and opportunities alike for businesses. Find out why user experience is more important than ever.
Phil Coop | 17 Feb 2016
Digital Transformation Summit, 7 March 2016, SKYCITY, Auckland
Phil Coop, Solnet's Digital Transformation Director is presenting and recommends the event for business leaders looking to accelerate their digital transformation programmes.
Phil Coop | 06 Feb 2016
Is design just a commodity in today's digital world?
In days gone by, in the print world, design needed to capture the attention quickly, draw the readers interest, and communicate a proposition virtually instantly.
Phil Coop | 06 Jan 2016
How culture drives digital transformation
The combination of market fragmentation, the rapid rise of consumer choice and expectations, digital start-ups delivering niche propositions, changing media patterns, and global players entering local markets has created the perfect storm.