Digital Transformation Director
Phil manages Solnet's Digital Transformation consulting practice. He combines a deep understanding of business and marketing strategy with a passion for product and service design, customer experience and digital technology. With a track record of more than 15 years leading digital transformation programmes across a variety of industries, both in New Zealand and offshore, Phil helps Solnet’s clients deliver innovative products and services, improve customer satisfaction, build business agility, and reinforce digital culture.
Phil Coop | 12 Dec 2017
Are your online customers satisfied? Key takeouts from DigitalDisrupt NZ 2017
Business leaders recently gathered to share the progress and challenges New Zealand organisations are experiencing as they attempt to transform their organisations to leverage digital technologies.
Phil Coop | 03 Oct 2017
Developing websites in SilverStripe CMS
Darren - My experience with SilverStripe began with building sites in SilverStripe 2.3 in 2009. Prior to that, I had primarily been working with Joomla!, Drupal, and WordPress sites, and have also worked with eZ Publish, Magento, Typo3 and a smattering of smaller bespoke solutions.
Phil Coop | 25 May 2017
How to build a convincing case for digital investment
Business cases can often take weeks or even months to research and create. Any delays to approval could provide your competitors with an advantage. While many organisations appreciate the opportunities and risks that digital presents, one of the major stumbling blocks is the often long-winded and arduous process of getting investment approval at a level that will really shape the future business.
Phil Coop | 02 May 2017
Introducing Rob Brough, Digital Experience Consultant
Rob Brough has recently joined Solnet as Digital Experience Consultant so we thought we’d ask him a few questions to get to know what makes him tick.
Phil Coop | 08 Feb 2017
The Role of Digital Product Development in Digital Transformation
In the last of our Four Ps of Digital Transformation series, we take a look at the most critical aspect for customer experience - product.
Phil Coop | 12 Dec 2016
Choosing the right platforms to support your digital transformation
Cloud services and cloud infrastructure are closely aligned with Digital Transformation. Continuing our series on the four Ps of Digital Transformation, we now discuss the importance of Platform.
Phil Coop | 13 Oct 2016
Reviewing and optimising processes to support your digital transformation
In our first article we introduced The Four Ps of Digital Transformation, - people, process, platform and product.
Phil Coop | 21 Sep 2016
Developing people and culture to support your digital transformation
People, process, products and platforms are the essential elements to preparing your business for a digital future.
Phil Coop and Solnet | 11 Jul 2016
The missed opportunities of great customer experience
The age of the customer will create both challenges and opportunities alike for businesses. Find out why user experience is more important than ever.
Phil Coop | 06 Feb 2016
Is design just a commodity in today's digital world?
In days gone by, in the print world, design needed to capture the attention quickly, draw the readers interest, and communicate a proposition virtually instantly.
Phil Coop | 06 Jan 2016
How culture drives digital transformation
The combination of market fragmentation, the rapid rise of consumer choice and expectations, digital start-ups delivering niche propositions, changing media patterns, and global players entering local markets has created the perfect storm.