Create digital experiences that delight your customers
Experience Design
Our approach
We firstly work collaboratively to really understand both your customers' goals and your business objectives.
We follow a design thinking approach and include both internal and external customers throughout the design process. By developing lightweight interactive prototypes early we get valuable initial feedback from real users interacting with the product.
Where possible we also draw on analytics, voice of the customer feedback and other data sources to inform design decisions. This applies equally when creating public facing customer applications and internal facing digital experiences for staff and partners.
Business benefits
Creating engaging digital experiences leads to improved customer satisfaction, loyalty and revenue.
Digital channels also provide valuable data and insights that help you understand customer trends and preferences to constantly improve and enhance the experience. When your digital channels provide a seamless, intuitive customer experience, your customers can self-serve, transact and manage their relationship with your business on their terms effectively.
Today, more than ever, investment in the digital customer experience is key to differentiating your brand and keeping your products and services relevant and competitive.
Our experience design services
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Understand how your customers are feeling across their end-to-end customer journeys.
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Improve your customer experience by providing intuitive navigation to your products and services.
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Fast track your concept into something you can put into your customer's hands quickly.
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Engage your customers with innovative and intuitive web and mobile experiences.
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We design intuitive interfaces that represent your brand effectively across all digital channels.
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Find out how to understand customer behaviours and what they really mean.
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Test and streamline your digital experiences with local and international users.
You're in good company
We're helping leading New Zealand organisations design and deliver their digital futures.
Ministry of Business, Innovation and Employment
Our latest thinking
Community | 16 Jul 2018
Year 7 student creates organisation to empower young women
The first-ever Spirit & Soul event, “When I was young,” was held recently at Te Papa’s Learning Lab in Wellington.
Business | 9 Jul 2018
We know our customers, so why create customer-centric journey maps?
The sooner we gain insight into why things happen a particular way, the sooner we can start to enhance and simplify or add new features to the customer journey.
Business | 17 May 2018
Getting found online: how do customers search for your offerings?
If the pathway to finding information isn’t clear or it takes too long, your customer may give up or head over to a competitor's site.