Our approach

We firstly work collaboratively to really understand both your customers' goals and your business objectives.

We follow a design thinking approach and include both internal and external customers throughout the design process. By developing lightweight interactive prototypes early we get valuable initial feedback from real users interacting with the product. 

Where possible we also draw on analytics, voice of the customer feedback and other data sources to inform design decisions. This applies equally when creating public facing customer applications and internal facing digital experiences for staff and partners.


Business benefits

Creating engaging digital experiences leads to improved customer satisfaction, loyalty and revenue.

Digital channels also provide valuable data and insights that help you understand customer trends and preferences to constantly improve and enhance the experience. When your digital channels provide a seamless, intuitive customer experience, your customers can self-serve, transact and manage their relationship with your business on their terms effectively. 

Today, more than ever, investment in the digital customer experience is key to differentiating your brand and keeping your products and services relevant and competitive.

Our experience design services

You're in good company

We're helping leading New Zealand organisations design and deliver their digital futures.

Dental Council
Inland Revenue
Ministry of Business, Innovation and Employment

Our latest thinking

What a digital government looks like

Technology | 6 May 2020

What a digital government looks like

How can digital technology be used to establish trust between governments and people while creating an efficient, user-centric, service delivery system that actively responds to citizens' needs?

What’s next? How can you better adapt to the rapidly changing business landscape?

24 Apr 2020

What’s next? How can you better adapt to the rapidly changing business landscape?

In these uncertain times, achieving business resiliency and efficiency is something our clients are telling us has never been more vital.

Setting foundations for ERP implementation success

Business Technology | 3 Feb 2020

Setting foundations for ERP implementation success

Is your ERP software reaching the end of its useful life? We know implementing a new solution is a big job, and getting started with the right foundations in place is key to success.