Create digital experiences that delight your customers
Experience Design
Our approach
We firstly work collaboratively to really understand both your customers' goals and your business objectives.
We follow a design thinking approach and include both internal and external customers throughout the design process. By developing lightweight interactive prototypes early we get valuable initial feedback from real users interacting with the product.
Where possible we also draw on analytics, voice of the customer feedback and other data sources to inform design decisions. This applies equally when creating public facing customer applications and internal facing digital experiences for staff and partners.
Business benefits
Creating engaging digital experiences leads to improved customer satisfaction, loyalty and revenue.
Digital channels also provide valuable data and insights that help you understand customer trends and preferences to constantly improve and enhance the experience. When your digital channels provide a seamless, intuitive customer experience, your customers can self-serve, transact and manage their relationship with your business on their terms effectively.
Today, more than ever, investment in the digital customer experience is key to differentiating your brand and keeping your products and services relevant and competitive.
Our experience design services
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Understand how your customers are feeling across their end-to-end customer journeys.
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Improve your customer experience by providing intuitive navigation to your products and services.
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Fast track your concept into something you can put into your customer's hands quickly.
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Engage your customers with innovative and intuitive web and mobile experiences.
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We design intuitive interfaces that represent your brand effectively across all digital channels.
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Find out how to understand customer behaviours and what they really mean.
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Test and streamline your digital experiences with local and international users.
You're in good company
We're helping leading New Zealand organisations design and deliver their digital futures.
Our latest thinking
Phil Coop | 27 Mar 2018
Highlights from CIO-CMO Exchange 2018
It can be uncomfortable but a quick internal baseline will help the organisation make strategy-driven decisions going forward.
Bridget McMahon | 16 Mar 2018
Say hello to Milutin Rmandic, our Director of Data-Driven Transformation
Meet Milutin Rmandic, our Director of Data-Driven Transformation. Here he shares his passion for data information management as well as his views on how data informs decisions that drive customer success and digital transformation.
Kevin Fitzsimons | 22 Feb 2018
Transforming government culture critical to NZ’s digital future
Our leaders must be ready to take risks and we need a framework that allows them to do so.