Create digital experiences that delight your customers
Experience Design
Our approach
We firstly work collaboratively to really understand both your customers' goals and your business objectives.
We follow a design thinking approach and include both internal and external customers throughout the design process. By developing lightweight interactive prototypes early we get valuable initial feedback from real users interacting with the product.
Where possible we also draw on analytics, customer feedback and other data sources to inform design decisions. This applies equally when creating public-facing customer applications and internal-facing digital experiences for staff and partners.
Business benefits
Creating engaging digital experiences leads to improved customer satisfaction, loyalty and revenue.
Digital channels also provide valuable data and insights that help you understand customer trends and preferences to constantly improve and enhance the experience. When your digital channels provide a seamless, intuitive customer experience, your customers can self-serve, transact and manage their relationship with your business on their terms.
Today, more than ever, investment in the digital customer experience is key to differentiating your brand and keeping your products and services relevant and competitive.
Our experience design services
-
Understand how your customers are feeling across their end-to-end customer journeys.
-
Improve your customer experience by providing intuitive navigation to your products and services.
-
Fast track your concept into something you can put into your customer's hands quickly.
-
Engage your customers with innovative and intuitive web and mobile experiences.
-
We design intuitive interfaces that represent your brand effectively across all digital channels.
-
Find out how to understand customer behaviours and what they really mean.
-
Test and streamline your digital experiences with local and international users.
You're in good company
We're helping leading New Zealand organisations design and deliver their digital futures.
Our latest thinking
Business Technology | 24 Jun 2020
Narrowing the field of software options when choosing business management (ERP) software
The real challenge often lies in adequately supporting the nuances of the business while integrating with existing technology.
Technology | 6 May 2020
What a digital government looks like
How can digital technology be used to establish trust between governments and people while creating an efficient, user-centric, service delivery system that actively responds to citizens' needs?
24 Apr 2020
What’s next? How can you better adapt to the rapidly changing business landscape?
In these uncertain times, achieving business resiliency and efficiency is something our clients are telling us has never been more vital.