Our approach

We firstly work collaboratively to really understand both your customers' goals and your business objectives.

We follow a design thinking approach and include both internal and external customers throughout the design process. By developing lightweight interactive prototypes early we get valuable initial feedback from real users interacting with the product. 

Where possible we also draw on analytics, voice of the customer feedback and other data sources to inform design decisions. This applies equally when creating public facing customer applications and internal facing digital experiences for staff and partners.

 

Business benefits

Creating engaging digital experiences leads to improved customer satisfaction, loyalty and revenue.

Digital channels also provide valuable data and insights that help you understand customer trends and preferences to constantly improve and enhance the experience. When your digital channels provide a seamless, intuitive customer experience, your customers can self-serve, transact and manage their relationship with your business on their terms effectively. 

Today, more than ever, investment in the digital customer experience is key to differentiating your brand and keeping your products and services relevant and competitive.

Our experience design services

You're in good company

We're helping leading New Zealand organisations design and deliver their digital futures.

BNZ
Fonterra
Inland Revenue
Kiwirail
Ministry of Business, Innovation and Employment

Our latest thinking

Digital transformation: why we need game plans, playbooks and rapid delivery

Business Technology | 3 Dec 2018

Digital transformation: why we need game plans, playbooks and rapid delivery

Having recently explored the steps we take with an organisation to achieve Trusted Data Management, we wanted to delve further into how we do this…and how and why we do...

A journey to Trusted Data Management

Business | 22 Nov 2018

A journey to Trusted Data Management

For data-driven digital transformation to work, it’s essential to have a trusted partner who can stay with you through the journey, helping to minimise business disruption to give you the best chance of success.

A whole new level of organisational intelligence…at your fingertips

Business | 2 Nov 2018

A whole new level of organisational intelligence…at your fingertips

At a senior level, it can be difficult to know what’s really going on in your organisation. From staff sentiment to customer experience, performance, efficiency, financials – there’s a lot to monitor. Especially when you’re seeking ways to improve the status quo to fund growth and innovation.