Our approach

We firstly work collaboratively to really understand both your customers' goals and your business objectives.

We follow a design thinking approach and include both internal and external customers throughout the design process. By developing lightweight interactive prototypes early we get valuable initial feedback from real users interacting with the product. 

Where possible we also draw on analytics, voice of the customer feedback and other data sources to inform design decisions. This applies equally when creating public facing customer applications and internal facing digital experiences for staff and partners.

 

Business benefits

Creating engaging digital experiences leads to improved customer satisfaction, loyalty and revenue.

Digital channels also provide valuable data and insights that help you understand customer trends and preferences to constantly improve and enhance the experience. When your digital channels provide a seamless, intuitive customer experience, your customers can self-serve, transact and manage their relationship with your business on their terms effectively. 

Today, more than ever, investment in the digital customer experience is key to differentiating your brand and keeping your products and services relevant and competitive.

Our experience design services

You're in good company

We're helping leading New Zealand organisations design and deliver their digital futures.

BNZ
Fonterra
Inland Revenue
Kiwirail

Ministry of Business, Innovation and Employment

Our latest thinking

Year 7 student creates organisation to empower young women

Community | 16 Jul 2018

Year 7 student creates organisation to empower young women

The first-ever Spirit & Soul event, “When I was young,” was held recently at Te Papa’s Learning Lab in Wellington. 

We know our customers, so why create customer-centric journey maps?

Business | 9 Jul 2018

We know our customers, so why create customer-centric journey maps?

The sooner we gain insight into why things happen a particular way, the sooner we can start to enhance and simplify or add new features to the customer journey.

Getting found online: how do customers search for your offerings?

Business | 17 May 2018

Getting found online: how do customers search for your offerings?

If the pathway to finding information isn’t clear or it takes too long, your customer may give up or head over to a competitor's site.