Our approach

We firstly work collaboratively to really understand both your customers' goals and your business objectives.

We follow a design thinking approach and include both internal and external customers throughout the design process. By developing lightweight interactive prototypes early we get valuable initial feedback from real users interacting with the product. 

Where possible we also draw on analytics, voice of the customer feedback and other data sources to inform design decisions. This applies equally when creating public facing customer applications and internal facing digital experiences for staff and partners.

 

Business benefits

Creating engaging digital experiences leads to improved customer satisfaction, loyalty and revenue.

Digital channels also provide valuable data and insights that help you understand customer trends and preferences to constantly improve and enhance the experience. When your digital channels provide a seamless, intuitive customer experience, your customers can self-serve, transact and manage their relationship with your business on their terms effectively. 

Today, more than ever, investment in the digital customer experience is key to differentiating your brand and keeping your products and services relevant and competitive.

Our experience design services

You're in good company

We're helping leading New Zealand organisations design and deliver their digital futures.

Air New Zealand
BNZ
Fonterra
Inland Revenue
Kiwirail
Lotto NZ
Ministry of Business, Innovation and Employment
Neon
Sky
Tower

Our latest thinking

Highlights from CIO-CMO Exchange 2018

Phil Coop | 27 Mar 2018

Highlights from CIO-CMO Exchange 2018

It can be uncomfortable but a quick internal baseline will help the organisation make strategy-driven decisions going forward.

Say hello to Milutin Rmandic, our Director of Data-Driven Transformation

Bridget McMahon | 16 Mar 2018

Say hello to Milutin Rmandic, our Director of Data-Driven Transformation

Meet Milutin Rmandic, our Director of Data-Driven Transformation. Here he shares his passion for data information management as well as his views on how data informs decisions that drive customer success and digital transformation.

Transforming government culture critical to NZ’s digital future

Kevin Fitzsimons | 22 Feb 2018

Transforming government culture critical to NZ’s digital future

Our leaders must be ready to take risks and we need a framework that allows them to do so.